I'm Isuru — founder of Amcon Ceylon and the builder behind 700+ shipped products. I help founders on startups, SaaS, web apps, and AI platforms make the calls that decide whether a product ships, scales, and makes money — before they burn months finding out the hard way.
Most software doesn't fail because the idea was bad. It fails because someone built the wrong thing first.
Picked a stack that couldn't scale. Priced it wrong. Bolted on AI that didn't need to be there. Spent six months on features nobody asked for — and ran out of runway before the market ever weighed in.
The hard part was never writing the code. It's knowing which decisions matter, and making them before they get expensive. Advice is cheap. Advice from someone who has personally shipped hundreds of products is not.
You need someone who can tell you what's real, what's hard, and what it will actually take to build.
The thing works — but the architecture, pricing, or growth engine is quietly holding it back.
Expert review before you commit to a direction you can't easily undo later.
Deciding where AI genuinely adds value versus where it's just a demo — and what it costs in latency and dollars.
Bring me in as a specialist when a project needs product or technical depth you don't have in-house.
Cut the scope to what actually validates the idea. Decide what to build first, what to fake, and what to skip — so you learn fast instead of building blind.
Audit your stack, plan, or existing codebase before you commit. I find the decisions that look fine today and become expensive six months from now.
Pricing models, billing, subscriptions, and the reality of payment processors. I've been through the rejections and workarounds so you don't learn them live.
Where AI genuinely helps versus where it's a liability. Model selection, RAG, agents, and the cost-latency-quality tradeoffs tutorials never mention.
Organic growth that compounds. Content architecture, SEO that moves rankings, and monetization built in from the start instead of bolted on late.
More than a one-off opinion — ongoing advisory, or hands-on building when the moment calls for it. A builder in your corner, on demand.
Send your brief, pitch, or product doc ahead of time so I've reviewed it before we talk. Then a quick first call to see where you're stuck and whether I'm the right fit.
I dig into your product, plan, or codebase and find what actually matters — not a generic checklist.
A clear, prioritized set of decisions and next steps you can act on immediately.
I stay involved as much or as little as you need — from a single session to an ongoing partnership.
Products I've designed, built, and launched end to end. A sample — there are hundreds more.
Trading-signals SaaS with member auth and subscription billing.
Multilingual AI symptom checker running on a serverless LLM.
Job-application tracker with a companion Chrome extension.
Screenshot capture extension with a built-in web studio editor.
Fitness platform with gym schedules, diet programs, and a calorie calculator.
Embeddable AI chat widget with an edge proxy and Shadow DOM isolation.
I'm Isuru Wickramasinghe, founder of Amcon Ceylon, a product studio based in Colombo, Sri Lanka.
Over the past decade I've shipped 700+ products — client work and my own launches — across web apps, SaaS, browser extensions, and AI tools. I've built the wins and made the mistakes: navigated payment-processor rejections, rescued fragile architectures, killed features that weren't earning their keep, and learned firsthand what actually moves a product from idea to revenue.
Amcon Consultation is where I bring that directly to founders. Less agency overhead, more straight answers — from someone who has already done the thing you're trying to do.
Send your product details first — a brief, pitch, whitepaper, or even a short description — so I can review before we talk. Reach me directly, or use the form. I read every message myself.